It’s been a funny old experience this last week, with the first shoot for the first client for my new, joint Photography Company: Kiwi:Fuse (http://www.kiwifuse.co.uk).

The client is, Red Alert ( http://www.redalertagency.com/) a top Fashion Agency based in Manchester and London providing some of the biggest shops for example ASOS.com and Selfridges, with the best designer fashions.
The morning started at 10am, everyone at Red Alert was very professional, as usual, their offices and showrooms where a bee hive of people working hard, but we got to work as soon as possible. After a short run-down meeting with the companies partners, I picked up the day’s model from Manchester Piccadilly the stunning Emma Green (http://www.emma-green.net) and introduced her to the team at Red Alert.
After intros we headed over to the ladies wear show room, now this was heaven, I’m definitely looking forward to their Sample Sales.... anyways, here we were able to choose from whatever clothes we wanted to go with the boots we were commissioned to shoot, K.O.S Boots (http://www.kosboots.co.uk).
The clothes were all, Super Trash, Rare or Maison Scotch. The best part about all this was Gemma, the funny part however, was that Gemma was only visiting Red Alert viewing their lines, but very kindly agreed to style our shoot, so spare of the moment and yet ideal timing and a pleasure to meet and work with.
I simply watched in awe at Gemma doing her thing (Video to the right - apologies for some of images being landscape which should be portrait) and Emma changing from outfit to outfit. Just over one hour after intros we were walking about the show room, with mountains of clothes and accessories, back to the main show room for Red Alert where the K.O.S showroom is held to pick up the 12 pairs of boots we would be working with.
We left Red Alert at around 12.45 with a car full to burst of some of the most stunning clothes, accessories and boots I have ever seen and headed off to my studio in Ashton-under-Lyne to meet with the day’s Makeup Artist, Sophie Battersby (http://www.make-upbysophie.co.uk/). I have worked with Sophie on a few projects and I am always amazed at the quality of her work, a true perfectionist and a pleasure to work with.
TIP: never use or buy Black backdrops, you can create a better effect with grey, black shows up too many marks, if you insist on using black, make it black velvet rather than a black paper backdrop, as they’re a waste of money guys honestly.
For the studio shots I choose the black and gold simple, yet stunning, tight fitting dress from RARE. I choose this dress so as not to take any lime-light away from the products. Also knowing already how I wanted to edit (more on editing and using Photoshop in my next Blog) the shots I know the more skin rather than clothing the better.
We then drove from The Moors back to Manchester town Centre, approx 1 hour drive to try to complete the day as planned, shooting in a bar. However, by the time we reached the centre it was way too busy, being a Friday night the after work drinkers were out in force. So instead we ended the day there, on a high as the day was although a stressful day, a very successful one.
One week today this all took place, and several texts, tweets (http://www.twitter.com/SaraCallowPhoto or http://www.twitter.com/KiwiFuse) and meetings later the final 20 images to use will soon be chosen, and hopefully be seen as the company Brand images across the country, so watch out for our combined efforts.
My next shoot for Red Alert will be of their showrooms for their website upgrade, which has been scheduled for next week.
I have really enjoyed working with Red Alert and am very much looking forward to working with them on future projects for their lines, including our next shoot for K.O.S, the ecommerce shoot so you’ll soon be able to buy these amazing boots on line ladies, these boots are a must have, amazing! So watch out for the must have pair of boots, I’ll be sure to give out the link to buy as soon as they go on sale.
Here are two finished images ready to use for Brand Advertising:
Here are two finished images ready to use for Brand Advertising:
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